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Instagram, Marketing, Pinterest, Social Media

Last Updated: September 13, 2020

The Importance of Consistency on Social Media for Your Brand

Whether you like it or not, your online brand aesthetic is the number one thing affecting whether a potential client chooses to engage, follow and hopefully buy from you in the future. These days your online presence is your main marketing platform. Your use of imagery, colours, fonts and templates will shape peoples’ perception of you and your business, either giving them a positive or a negative brand experience within the first 10 seconds. Consistency on social media is key.

Consistency on social media

This initial brand experience will shape and determine all future interactions. Our decisions are primary based on emotion, there is little logic involved. Our imagery, branding and tone of voice needs to set a tone that will resonate and connect with the emotions and sensibilities of our ideal client. As an aspiration, high-end brand you need to be compelling, consistent and beautiful in all you do in order to maintain a positive brand experience and install trust in your followers.

What Does a Beautiful, Consistent Online Presence Say About Your Brand?

I am professional at what I do & will give the best service

I care about what I do & you can trust me

My standards are high & I will meet the expectations of my clients

My product/service is aspirational and will make your life better

At The Luminous our main aim to helping discerning brands like yours stand out from the crowd by providing you with a curated gallery of consistent, beautiful and compelling images. All our fine art images have been designed and chosen to compliment each other beautifully for that cohesive, perfectly curated feed.

Use our easy favouriting feature to choose images that best reflect you and your brand and to ensure they match your brand aesthetic then pop them into a planning tool like Planoly, Tailwind, Trello or Later and watch the magic happen.

All Brilliance members also have access to our Education Hub where you can download our Brand Consistency Checklist among other resources to ensure your brand presence is consistent across all media and to see what else you could be doing to shine brighter online.

Pop Over to our Membership page to find out more. We look forward to welcoming you to The Luminous family.