Marketing

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The Brand Consistency Workbook

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The Importance of Consistency on Social Media for Your Brand

Whether you like it or not, your online brand aesthetic is the number one thing affecting whether a potential client chooses to engage, follow and hopefully buy from you in the future. These days your online presence is your main marketing platform. Your use of imagery, colours, fonts and templates will shape peoples’ perception of…

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5 Tips on Creating Your Brand Story to Resonate with Dream Clients

We’re thrilled to welcome back Manfreda Cavazza for the second installment of her storytelling blog series. In my last blog I discussed why storytelling content is on the rise. Today I wanted to give a few practical tips on how to create a great brand story and why it will help you connect with your…